Thursday, September 18, 2014

Superfoods or Super Marketing?

Imagine if just one or two foods contained almost every nutrient we needed to be at the absolute peak of physical fitness and maybe helped us lose weight. If the choice was between eating a certain berry or getting a gastric bypass or sleeve gastrectomy, for example, who wouldn't chose eating the berry?

The appeal of the widely hyped "superfoods" is very to see. Still, here at University Bariatrics, we know that the easiest answer is usually not the correct one. If you've been wondering if such trendy and usually expensive products as açaí, chia seed, and goji berries might really offer some special health benefits to deal with everything from diabetes to cancer and heart disease, well, they may have benefits but they're not all that special.

Finding out that most of the trendy alleged superfoods are not much more healthy than the broccoli, oranges, carrots, apples, and bananas we can find at any supermarket is not exciting, but it really seems to be case. The video below from the Australian consumer news program, The Checkout, makes an informative and entertaining case that, especially with highly hyped products that promise the moon, whether it's a berry or a special grain or bean, we should keep our guard very high indeed. While most alleged superfoods are reasonably nutritious, the only thing that's really "super" about them is their marketing.

We truly wish we could prescribe a superfood instead of such highly involved treatments as bariatric surgery in Simi Valley/Thousand Oaks, but we all know that big health changes usually require major effort. Still, finding out the truth behind health hype can be kind of fun. Take a look at the video below and find out more about what really makes a food "super." 

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